It is no secret that nowadays an online presence with a great looking website is absolutely vital for a business to succeed. More people decide to move their business online as it is easier, more accessible, faster and cheaper. In the past, having a good website did not seem particularly significant, today, however, when the online market has become so competitive, having an attractive, well-designed site makes all the difference.
Life is faster, and people are busy, too busy to go places when it can be done online, either on a computer or even on the phone. However, if they don’t find what they want fast enough, they quickly move on to another website. Hence yours must be welcoming, luring the users to stay and to get immersed in your website, and of course, you have to make sure they easily find what they were looking for. Remember that you have 10 seconds, no more, to leave an impression and let the users know what you have to offer, and why they should stay.
Your website should look visually appealing, so that people are happy to stay on it, indeed, literally absorbed into it. They need to feel that they are not wasting their time and that you can offer them what they seek or need. The design is the message you send, letting the public know who and what you are and what you have to offer.
Search Engine Optimization
All websites use SEO. That helps the impact your site has on users. It is thanks to your SEO that you get more hits to your website as people search by keyword: the aim is to get your site to appear on the first page of a search engine, and this is achieved through those keywords. It is crucial that your site appears on the first page.
Your website is looking fabulous; you cannot take your eyes away from it yourself, but, is it user-friendly? As beautiful as it may be, if the users cannot find their way through it, then it is useless. They will feel frustrated, even angry, and will never, ever come back. If on the other hand, they find it easy to navigate through, then you have happy visitors. They need to be able to get to the information or merchandise they seek quickly and easily.
All in all, to have a good well designed attractive website, with search ranking and user-friendly, is key to a successful online business. Make sure yours fits the bill, give us a call or come and visit us at OnePointSync in Denver, and we will guide you towards success. We are the website designer specialists.