Your logo design for your company, whether it’s a Fortune 500 or a family start-up, is the most important aspect of your branding. The logo should grab your customers attention, but it also needs to convey information and emotion. When you are designing your logo, make sure you don’t fall into any of the following design traps.
Worrying too much about current design trends
When you are designing your logo, you need to think long-term. Trends come and go, and they do so quickly. Your logo should be an honest representation of your company and should be able to stand the test of time. Your brand should last forever. Of course, you can update your logo over time, but the general design of the logo should remain the same.
Not using the right colors and font to convey emotions and information about your brand
You want your logo to say many things at once, and great design can do just that. Using colors, art, and font, you can stimulate the senses of the person looking at your logo. If you are running a joke shop, using fun, bright colors can evoke happy, fun feelings, while the font and the artwork prominently display your company name and a simple image. But, be careful. You may be tempted to add too much silliness to your logo. The more simplified you can make it, the more recognizable it will be to your target customer.
If you run a funeral home, you want to choose somber colors that respect the seriousness of your business, as well as a professional font that says, “we take the loss of your loved one seriously, and we treat our customers with respect and compassion.”
Remember, your clients should be able to glance at your billboard as they’re rushing down the highway and instantly recognize your company and product.
Not designing a logo that is compatible with all mediums and devices
When designing a logo, make it simple enough so that it can translate to all types of mediums. Your logo should be as effective on a business card as well as a large billboard. You also need to make sure that it is compatible with the latest technology. Make sure that your logo can be added to your website, social media pages, etc. When designing a graphic logo, you need to make sure that it is scaleable to all devices. A pixelated image on a website is the fastest way to get your customers to turn away and never look back.