Size doesn’t matter if you don’t know how to use it!
When it comes to using big data for your small business, if you don’t know what to do with the information that comes back, it doesn’t matter how big or how extensive your findings are. Without analysis, it’s hard to know what to do with big data.
Big data vs. traditional marketing research
Big data is big, it’s fast, and it’s dispassionate. Big data is like casting a wide net and seeing what comes back. What comes back is everything you ever wanted to know about your clients, their habits, likes, dislikes, and trends, but it also comes back with a whole lot of unknowns that could help your business become more efficient and profitable. Big data answers questions you didn’t even know to ask.
Traditional marketing research is small, slow, and designed to answer a specific question or solve a problem that you are having. Traditional marketing is personal, reaching out to your clients in the hopes of gaining a better understanding of who they are and what they are looking to buy using old-school methods like polling, focus groups, and surveys.
Go big or go home
Small businesses shouldn’t be afraid of big data. There are plenty of services that can help small businesses gather big data and help analyze and implement the findings. With big data hitting the cloud, you won’t have to think about spending money on infrastructure and server space to store all the big amounts of data.
Analyzing big data
Gathering big data is easy. The tech industry is getting really good at creating algorithms to scour the Internet and digital world for every piece of information about your clients. Big data allows you to predict, almost in real time, what your clients want, based on how they navigate the World Wide Web. This is how Netflix knows that your roommate wants to watch Gossip Girl and you want to watch The Walking Dead.
Because big data and its analysis can be conducted quickly, you also have to be adaptable to the findings. Small businesses often have a unique ability to change course and make changes in their production and marketing to meet the demands of their clients, making big data perfect for small businesses.
Conducting traditional marketing research takes time, and the sample size is limited. Your older clients may still sit down to answer a survey, but millennials are too busy taking and sharing the latest “which ice cream flavor are you” quiz on Facebook to take a survey or be part of a focus group. By the time you get back the answers from traditional marketing research, a new trend is already driving the market.
IT management and cloud service for small businesses
OnePointSync offers a variety of cloud services that will help your business stay up and reduce costs. Contact our sales team today for more information and custom pricing for services that fit your needs. Businesses are running all kinds of apps in the cloud, like customer relationship management (CRM), HR, accounting, and big data.
Contact us today about your needs and we will put together a quote for you. We know that every business’s situation is unique, which is why we provide a flexible payment structure.